The major purpose of an SSL certificate is to encrypt information so that it can only be read and understood by the intended parties. An SSL certificate inserts random characters into the original information, rendering it incomprehensible to anyone without the proper encryption key.

You want to be sure that the information on your website, including customer information, goes to the correct server without being intercepted. When obtaining an SSL certificate, another type of protection called a server certificate is also issued. This certificate acts as a mediator between browsers and SSL servers to show that the SSL certificate provider can be trusted.

Phishing emails often contain links that lead unsuspecting customers to a convincing replica of an otherwise reputable site. Often disguised as advertisements or shipping confirmations, these emails attempt to gather credit card information for malicious use. However, the people who build these fake sites will have a hard time obtaining an authentic SSL certificate.

Providing your customers with security for all of their information and giving them ways to verify that security improves confidence and helps to ensure a positive buying experience. Shoppers want to know that their sensitive personal information is safe as it goes through cyberspace, and investing in SSL security is the best way to give them that peace of mind.